Blog | US Bulk Mail

RGB vs CMYK

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Do You Know What An INDICIA Is?

Indicia (pronounced in-dee-shuh) Indicia is an imprint on each mail piece that indicates prepaid postage. A postal Indicia replaces a...

Audience and Content of Message- Which is Most Important and Most Successful?

Q: Is the audience or the content of the message more important in your mailer? A: The audience and the list you choose is EVERYTHING....

Target Generations- What do THEY Prefer?

Before creating your direct mail campaign, you must distinguish who you're marketing to, what they prefer, and what the goal of your...

5 Mind Blowing Statistics About Direct Mail Marketing!

1. Up to 90% of direct mail gets opened, compared to only 20-30% of emails. 2. Direct mail combined with social media deliver the highest...

Every Door Direct Mail (EDDM) vs Target Mailing - Which is Best?

We are here to clear up any uncertainty about Every Door Direct Mail (EDDM)! Is it more cost effective than targeted mailings? What are...

Tips for Planning a Direct Mailing Campaign in 2021

Direct mail marketing is a powerful, profitable way to generate revenue and grow your business. It has proven to be an effective form of...

Offset Printing vs Digital Printing

There are basically two different methods of printing — Offset Printing and Digital Printing. Offset Printing The ink is not...

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