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karie
Apr 21, 20211 min read
Do You Know What An INDICIA Is?
Indicia (pronounced in-dee-shuh) Indicia is an imprint on each mail piece that indicates prepaid postage. A postal Indicia replaces a...
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karie
Feb 9, 20212 min read
Audience and Content of Message- Which is Most Important and Most Successful?
Q: Is the audience or the content of the message more important in your mailer? A: The audience and the list you choose is EVERYTHING....
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karie
Feb 1, 20211 min read
Target Generations- What do THEY Prefer?
Before creating your direct mail campaign, you must distinguish who you're marketing to, what they prefer, and what the goal of your...
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karie
Jan 25, 20211 min read
5 Mind Blowing Statistics About Direct Mail Marketing!
1. Up to 90% of direct mail gets opened, compared to only 20-30% of emails. 2. Direct mail combined with social media deliver the highest...
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karie
Jan 19, 20212 min read
Every Door Direct Mail (EDDM) vs Target Mailing - Which is Best?
We are here to clear up any uncertainty about Every Door Direct Mail (EDDM)! Is it more cost effective than targeted mailings? What are...
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US Bulk Mail
Jan 11, 20211 min read
Tips for Planning a Direct Mailing Campaign in 2021
Direct mail marketing is a powerful, profitable way to generate revenue and grow your business. It has proven to be an effective form of...
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US Bulk Mail
Oct 7, 20201 min read
Offset Printing vs Digital Printing
There are basically two different methods of printing — Offset Printing and Digital Printing. Offset Printing The ink is not...
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