karieApr 21, 20211 min read Do You Know What An INDICIA Is?Indicia (pronounced in-dee-shuh) Indicia is an imprint on each mail piece that indicates prepaid postage. A postal Indicia replaces a...
karieFeb 9, 20212 min readAudience and Content of Message- Which is Most Important and Most Successful?Q: Is the audience or the content of the message more important in your mailer? A: The audience and the list you choose is EVERYTHING....
karieFeb 1, 20211 min readTarget Generations- What do THEY Prefer?Before creating your direct mail campaign, you must distinguish who you're marketing to, what they prefer, and what the goal of your...
karieJan 25, 20211 min read5 Mind Blowing Statistics About Direct Mail Marketing!1. Up to 90% of direct mail gets opened, compared to only 20-30% of emails. 2. Direct mail combined with social media deliver the highest...
karieJan 19, 20212 min readEvery Door Direct Mail (EDDM) vs Target Mailing - Which is Best?We are here to clear up any uncertainty about Every Door Direct Mail (EDDM)! Is it more cost effective than targeted mailings? What are...
US Bulk MailJan 11, 20211 min readTips for Planning a Direct Mailing Campaign in 2021Direct mail marketing is a powerful, profitable way to generate revenue and grow your business. It has proven to be an effective form of...
US Bulk MailOct 7, 20201 min readOffset Printing vs Digital PrintingThere are basically two different methods of printing — Offset Printing and Digital Printing. Offset Printing The ink is not...