5 Mind Blowing Statistics About Direct Mail Marketing!
1. Up to 90% of direct mail gets opened, compared to only 20-30% of emails.
2. Direct mail combined with social media deliver the highest return on investment for small businesses.
3. Direct mail response rates are at record breaking highs — 9% to a house list and 5% to a prospect list.
4. 68% of marketing respondents said combining digital and direct mail increased website visits.
5. Per USPS, 98% of people check their mail daily and Americans spend upwards of 30 minutes with their mail on a single occasion.
Call US Bulk Mail to get your next mailing in the works! Increased impressions and ROI.
1. 25 Direct Marketing statistics for 2020. Association of National Advertisers. 2020
2. "2019 Small Business Marketing Survey,” Taradel. 2019.
3. 2018 ANA/DMA Response Rate Report,” Association of National Advertisers. 2018.
4.“See the Future of Dynamic Direct Mail.” USPS Delivers, www.uspsdelivers.com/the-future-of-direct-mail-is-here-and-its-dynamic/.
5. “USPS Office of Inspector General.” 5-Day Delivery? What About 3-Day? | USPS Office of Inspector General, www.uspsoig.gov/blog/5-day-delivery-what-about-3-day.