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5 Mind Blowing Statistics About Direct Mail Marketing!



1. Up to 90% of direct mail gets opened, compared to only 20-30% of emails.


2. Direct mail combined with social media deliver the highest return on investment for small businesses.


3. Direct mail response rates are at record breaking highs — 9% to a house list and 5% to a prospect list.


4. 68% of marketing respondents said combining digital and direct mail increased website visits.



5. Per USPS, 98% of people check their mail daily and Americans spend upwards of 30 minutes with their mail on a single occasion.



Call US Bulk Mail to get your next mailing in the works! Increased impressions and ROI.



Sources-

1. 25 Direct Marketing statistics for 2020. Association of National Advertisers. 2020

2. "2019 Small Business Marketing Survey,” Taradel. 2019.

3. 2018 ANA/DMA Response Rate Report,” Association of National Advertisers. 2018.

4.“See the Future of Dynamic Direct Mail.” USPS Delivers, www.uspsdelivers.com/the-future-of-direct-mail-is-here-and-its-dynamic/.

5. “USPS Office of Inspector General.” 5-Day Delivery? What About 3-Day? | USPS Office of Inspector General, www.uspsoig.gov/blog/5-day-delivery-what-about-3-day.


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