1. Up to 90% of direct mail gets opened, compared to only 20-30% of emails.
2. Direct mail combined with social media deliver the highest return on investment for small businesses.
3. Direct mail response rates are at record breaking highs — 9% to a house list and 5% to a prospect list.
4. 68% of marketing respondents said combining digital and direct mail increased website visits.
5. Per USPS, 98% of people check their mail daily and Americans spend upwards of 30 minutes with their mail on a single occasion.
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Sources-
1. 25 Direct Marketing statistics for 2020. Association of National Advertisers. 2020
2. "2019 Small Business Marketing Survey,” Taradel. 2019.
3. 2018 ANA/DMA Response Rate Report,” Association of National Advertisers. 2018.
4.“See the Future of Dynamic Direct Mail.” USPS Delivers, www.uspsdelivers.com/the-future-of-direct-mail-is-here-and-its-dynamic/.
5. “USPS Office of Inspector General.” 5-Day Delivery? What About 3-Day? | USPS Office of Inspector General, www.uspsoig.gov/blog/5-day-delivery-what-about-3-day.