Before creating your direct mail campaign, you must distinguish who you're marketing to, what they prefer, and what the goal of your campaign is. This blog by US Bulk Mail will give more information on what each generation prefers mail-wise in order to give you the best ROI on your campaign.
1. Silent Generation (1925-1944)
This generation loves direct mail, reading newspapers, and listening to the radio! Coupons and discounts will likely intrigue this generation. Very loyal customers and love to spend money on their grandchildren.
2. Baby Boomers (1945-1964)
This is the second largest generation. They are age-conscious and are retired or looking to retire soon. Boomers are mostly open-minded when it comes to traditional forms of marketing such as direct mail, but also respondent to multimedia such as a direct mail piece and a social media page or an email.
3. Generation X (1965-1984)
Generation X are also open-minded to both tradition marketing and digital marketing. They enjoy receiving direct mail, but do not likely read the newspaper. This generation is savvy and likely see through marketing gimmicks.
4. Generation Y or Millennials (1985-2005)
Millennials are the largest group with over 100 million consumers in it. This generation is tech-savvy and hard to reach by only one form of media. The best marketing tactic for this generation is multiple because they enjoy receiving mail and then doing research online.